Ssangyong is back!

Ssangyong is a Korean car brand that is famous of their 4WD-SUV's and their cross country vehicles. They also manufacture trucks and buses. The car brand was established in 1954 in Korea.

In 2009 the car brand left the Dutch car market because their cars were not selling so good and they thought that, that was not going to happen in the future. That is why you have not heard a lot about them last year. But now the Ssongyong lovers can be happy again because the car brand is coming back on the Dutch car market. The cooperation with Indian Mahindra & Mahindra gave the company a lot of trust. That is why the company is coming back on the Dutch car market. The Belgian company called Alcopa will import the car for the whole Benelux and has opened an Ssangyong office called Ssangyong motors Netherlands. The company had contacted old business partners. By doing this the company hopes to open 25 Ssangyong shops in the near future. They hope that the sales of their cars will improve this time. The company should do a lot of marketing activities to be competitive against their competitors. These activities, especially research, will let the company know what the consumers are looking for in a car. So Ssangyong should develop a car that fits the wants of consumers. That is why the company has developed a new Korando. The car will immediately be introduced at their come back. The new Korando will look way better than the other models that the company had designed.

So by coming back on the Dutch car market Ssongyong hopes to be able to compete against their competitors by introducing better cars. It will not be easy for Ssongyong but when they do a lot of marketing activities they will be able to succeed and their market share will increase in the future. It will take some time but the company has to be patient.