The Fiat Uno Ecology studio

These days there are a lot of manufacturers in the automotive industry. These companies manufacture a lot of cars each year. Each company tries do design a car that is different than there competitors. That is why marketeers are so important these days. Marketeers try to research the wants of the consumers so that the company can design a car that fits these wants. If the company is not able to do that, there car will not sell good.  People are these days more aware of the pollution of the environment and that is why a lot of manufacturers design environmental friendly cars for consumers. These cars are also called hybrid cars. A lot of marketeers say that hybrid cars are green cars and that green cars sell good.

Fiat is also a company that tries to build the best car for the consumer and that is also Eco-friendly. The new Fiat UNO Ecology is a car with a lot of Eco-friendly innovations. People think that the new Fiat Uno is just the same as the old version but than in an other shape. But that is not true because the new Uno has a lot of innovation. This Uno concept car has a start-/stopsystem. This system will automatically turn of the car when it is standing still and will also automatically start when you want top drive away. The Fiat Uno also has solar panels on the roof that will extract energy from the sun. The energy can be used for certain function in the car. The inside of the cars is made of recycled materials. The Engine of the new Fiat Uno is an flex fuel engine. 

Fiat does not know yet if they are going to introduce the new Uno in Europe. If they eventually will introduce it in Europe they will only introduce it in east-Europe where the Fiat Uno will compete against Dacia. With these new innovation Fiat tries to get a better position in the automotive industry by introducing Eco-friendly cars. Fiat wants there costumers to see them as an company that is Eco-friendly.