Porsche considers production line in China.

Porsche is a well known German car brand. It is a manufacturer of sport cars and was founded in1931 by Ferdinand Porsche. The head office and their factory are settled in Zuffenhauzen. There is another Porsche factory in Germany that is settled in Leipzig. In this factory the Porsche cayenne and Porsche Carrera CT are build. Almost every car that Porsche builds is built in Germany except a part of the Boxster production. That part of the Boxster production is done in Finland.

However almost all the production is done in Germany, Porsche is considering to start a production line in China. Porsche aspects that there will be more rich people in China in the near future and that those rich people will choose for Porsche. That is what the Porsche manager said against the German focus. Porsche does not really know yet if they are going to do this but they say that they will make a decision this year about the production line in China. A lot of people think that it is an easy decision to make but that is not true because it takes a lot of time to think about the chance to succeed or the chance to fail. The new canjun suv of Porsche is a bit the same as the Audi Q5 but the difference is that the Q5 has a production line in China and the Canjun suv not. So is may be a right choice for Porsche to start a production line in China, so that they can compete against the Q5. If they are able to compete better than the Q5, Porsche will see their market share increase in the Chinese automotive industry. But the management of Porsche are still hesitating because they think that there is a chance that there image will be damaged by starting a new production line in another country. The management has to research how much this image loss will affect their sales in other countries. If this image loss will be low, Porsche should start a production line in China because maybe the sales in China will compensate the sales in the other countries or they will maybe exceed the sales they lost.

As the Porsche manager said, they will make a decision this year about what they will do. So if they will or if they will not start a production line in China. If there is more information about this in the near future I will definitely inform you.