The Maserati SUV.

Maserati is an Italian car brand that designs sport cars. Maserati was founded in 1914 by the Maserati brothers. In the past Maserati also manufactured sport bikes. But that was not a real success when you compare it to the sport cars. Maserati cooperates with Alfa Romeo and is with Ferrari, Fiat, Lancia and Alfa Romeo part of the Fiat-group.

A lot of manufacturers of cars that in the past only made sport cars now also manufacture other types of cars. Porsche is one of these brands. Porsche was a brand that usually only made sport cars as the Porsche 911 series. Nowadays Porsche also makes other types of cars as the Porsche cayenne and the newest car of Porsche is the Panamera. Especially SUV's are nowadays made by these manufacturers. These companies design these kind of cars for other target groups. Sport cars are mainly build for men who have enough money to buy them and who love race cars. By introducing SUV's they could also focus on other target groups. The SUV is a big car that is bought by consumers who have a family(husband, wife and children(s)). With these new target groups the company will have a bigger consuming market and will eventually also have a bigger market share. And that is why a lot of car brands nowadays also build these types of cars. So if sport cars manufacturers want to compete against there competitors, they have start building other types of cars other wise they will lose there market share.

Maserati is one of these car manufactures who is going to build an SUV in the near future. Jeep(part of Fiat-chrysler) is probably going to build the car. They will use one of the V8 engine of Ferrari. They think that the car will cost in between 70.000 and 90.000 euros. By introducing this SUV, Maserati wants to compete against other sport cars manufacturers who also manufactures SUV's. By doing that Maserati hopes to keep there market share en maybe extend it in the near future. A Maserati representative thinks that the car will be available in 2012.